People unknowingly consume about 5 grams of microplastics every week
from non-recycled plastic usage.
This Earth Day, evian is recreating the classic game Operation in Central Park.
For every piece that is successfully pulled, evian will donate $1000 to The Ocean Clean Up.
Idea Video
Social Ads
Geo-fenced in NYC on Earth Day to drive awareness to the event.
Merchandise
Limited edition merch for sale on the evian website and promoted on social media. All proceeds go to The Ocean Clean Up.
Campaign Summary
