It's fun to pretend Swedish Fish are fancy.
Items imported from Europe are often perceived as high class. Swedish Fish believes they are a high class candy, for high class people, simply because they’re Swedish.
CW: Ryan Cuming
Brand Act
Swedish Fish opens a pop-up store on Rodeo Drive.
In-Side The Store
Take your picture with people who are fancy because they're foreign and purchase a single piece or a full bag of the finest imported candy in the world.
